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Bishop’s Stortford College | Video Series
A rebrand changes how an organisation presents itself. The harder task is making the new identity believable.
Client: Bishop’s Stortford College
Agency: Maia Films
Format: 6-part video series for the launch of their new website
Type: Brand films/Website anchor videos
Bishop’s Stortford College was launching a redesigned website and needed film to support a broader repositioning of the school. The challenge was breadth. Academic performance was important, but so were pastoral care, sport, music, relationships, facilities and the everyday experience of being a student.
Working with Maia Films, we produced a six-part series built around real staff, students and school life. Rather than asking one film to communicate everything, the series allowed different aspects of the college experience to have their own space while still feeling like part of one coherent identity.
The result was a bank of long-term website and admissions assets that could show prospective families more than facilities and claims. It could show what kind of environment their child would actually be joining. For a high-value, high-trust decision like education, that distinction matters.
The Bigger Picture: Why strategic brand storytelling matters
Video isn’t just about “showing the school” — it’s about helping people feel the school. And when you’re asking families to invest in a long-term relationship with your institution, emotional connection becomes just as important as academic data.
The college needed to:
- To modernise their image and remain competitive among top-tier schools
- To visually reflect the values expressed in their new branding
- To build trust with prospective parents by showing real staff and students, not actors
- To give their new website a visual anchor that felt cohesive, compelling, and premium
- To create a versatile asset bank of footage for future use in social and admissions content
🙌 Projects like this are a great example of how purpose-led video production can:
- Build brand affinity and distinctiveness
- Clarify tone and values in a way static copy can’t
- Create a long-term video ecosystem for websites, social media, and recruitment events
- Give marketing and admissions teams assets they can repurpose again and again
Behind the Scenes
The shoot spanned five days, and at times, we split into two teams to efficiently cover different locations and scenes. We did a lot of walking! We used three Canon C70 cameras throughout, with one often mounted on a dolly to add dynamic movement. To achieve a softer, cinematic look, cine filters were used to lift the shadows and create a gentle, refined aesthetic. My favourite scene to film was definitely in the pool — it captured the elegance and energy of the school in a visually stunning way.
