Jonathan Bi’s work is built around a difficult communication challenge. How do you take texts written thousands of years ago and help a modern online audience understand why the ideas inside them still matter?

For this project, we travelled to Ithaca to follow Jonathan through the landscapes associated with Homer’s Odyssey. Instead of treating the locations simply as scenery, we used them to give abstract ideas a physical context. Long-form discussions, walking pieces to camera, documentary sequences and location photography allowed questions about homecoming, virtue, leadership and meaning to unfold through the places themselves.

The production was also designed as a content system from the start. One focused shoot needed to support both deeper YouTube content and a much larger short-form social campaign.