From the outside, Lasting Support could easily be understood as a warm community organisation supporting children and families. That was true. But it was only part of the picture. Behind the community activity sits specialist safeguarding work involving trauma, exploitation, prevention, therapy and relationships with families who may struggle to trust statutory services. The problem was not the quality of the work. It was the distance between what the team knew they were doing and what a funder, commissioner or partner could understand from the outside.

We began with an in-depth Brand Voice Guide, using long conversations with the team to define their role, audience, language, values and the messages that needed to become clearer. From there, we created an About Us film alongside films around programmes including Building Bridges and Sporting Souls. The focus was not: “Look how good we are.” It was: “What problem exists? Why does this approach matter? What does Lasting Support do differently? Why should someone support it?”

The main film was approved at V1 and gave the organisation a clear asset it could use across funding, partnership and digital communication.