Customer Story

Katie Seaman for Day One App

Client: Day One App
Producer: Christopher Hyndman
Project Type: Customer Testimonial Video
Title: Katie Seaman: Finding Clarity Through Journaling

Day One App approached us because they knew the power of their journaling app — but they needed to show it. They weren’t just looking for a “happy customer” soundbite. They wanted to build emotional connection and credibility by letting a real user share a real transformation — in her own words.

By featuring Katie’s deeply personal journey with journaling, this video allowed Day One to move beyond abstract benefits and bring their app’s impact to life. This wasn’t about selling features. It was about showing how the product feels — and what it can do in the real world for real people.

We filmed Katie’s story in a quiet, natural setting of her own home to reflect the emotional intimacy of the subject. The result is a video that builds trust, fosters empathy, and makes the viewer think: “This could work for me, too.”

Check Day One’s blog post here.

Why Testimonial Videos work — and what problems they solve

Customer story videos like this one are powerful tools for companies with amazing products but an even bigger challenge: how to build trust and inspire action in a crowded, sceptical marketplace. That’s where human storytelling shines.

Problems testimonial videos solve:

  • Your audience doesn’t believe your product can help them
  • Your website has traffic, but conversions are low
  • Your sales team is spending too much time on cold leads
  • Prospects are unsure or on the fence about trying your service
  • Your competitors look shinier, but your product actually delivers

🙌 What a video like this can do:

  • Build immediate trust through authenticity
  • Create emotional resonance and social proof
  • Help future customers self-identify with the story (“That’s me”)
  • Shorten the buying journey by removing objections
  • Position your brand as human, credible, and mission-driven

In short: a well-crafted testimonial doesn’t just say your product works — it proves it.

Behind the Scenes

For this customer story video production, we used a two-camera Canon C70 setup — one static and one on a slider — to deliver a rich, cinematic look that brought depth and movement to the interview.