Tanya’s Story
Esther’s Story
Dawn’s Story
Beth’s Story
Wellbeing of Women
“Just a Period” Campaign
For the “Just a Period” campaign with Wellbeing of Women, I worked as Director of Photography to help tell these sensitive and vital stories with care. The project involved a small, dedicated crew of four, focusing on creating an atmosphere that was both expansive and intimate, achieved through meticulously crafted lighting in a stunning location.
This award-winning, interview-led campaign featured a three-camera setup, capturing a wide shot, a mid-shot on a motorised slider, and a close-up, ensuring every detail was represented. The b-roll highlighted subtle moments—hands, glances, and quiet pauses in between—to emphasise the personal nature of the contributors’ experiences.
An Award-winning Project
Watch the Premiation
Behind the Scenes
The films in this campaign centred around real people sharing their genuine stories—raw, honest, and human. As the campaign was primarily interview-driven with minimal b-roll, we opted for a two-camera setup, with one camera mounted on a motorised slider to introduce elegant, dynamic movement in the mid shot. We selected a large, spacious location to create a sense of openness, which required a more elaborate lighting setup—something I thoroughly enjoyed crafting alongside the team. The result was a beautifully balanced visual style that added depth and sophistication to the storytelling.
