What will your greatest gift be?
Bowel Cancer UK Campaign
As the Director of Photography for Bowel Cancer UK’s legacy campaign video, I worked alongside a small yet dedicated crew to capture the delicate and deeply personal stories of individuals impacted by bowel cancer.
Given the sensitivity of the subject matter, a thoughtful approach was essential, supported by a high-quality lighting setup to create a respectful and intimate atmosphere. By utilising two Canon C70 cameras with prime lenses and a gimbal, we achieved smooth, cinematic shots across two locations, cleverly transformed to appear as three distinct settings.
The result is a heartfelt campaign that resonates with viewers on an emotional level, honouring those who have left a legacy for future generations.
Behind the Scenes
As a human-focused film, this campaign was driven by authentic voices sharing their real stories. We conducted four interviews, blending candid, conversational questions with thoughtfully scripted pieces to camera, capturing the essence of each individual’s experience. The second part of the production involved filming b-roll with the contributors in settings that felt familiar and meaningful to them. This approach allowed the uniqueness of each story to shine, creating an intimate and visually compelling portrayal of their journeys.
