So, Who Am I?
Hi, I’m Piotr — a video business strategist and filmmaker with over a decade of experience helping purpose-driven organisations harness the power of video to build trust, spark action, and drive results.
I’ve spent the last 10+ years behind the camera, not just capturing moments — but solving real business problems. My background spans everything from high-end brand documentaries to lean campaign content, working across sectors like education, health, government, and tech. And what I’ve learned is this:
Video works best when it’s rooted in strategy and has at its core real people and real stories.
More than just video — it’s business strategy through storytelling
I don’t just “make videos” — I help organisations understand what kind of video will actually move the needle. That means asking the right questions before we ever hit the record button on the camera.
My clients don’t come to me for a quick fix or flashy montage. They come because they want a strategic partner who will treat their goals like his own — and create work that delivers business results.
Why I started Human Focus Films – “a crisis of trust”
Human Focus Films grew out of one key observation: in a world where AI and automation are on the rise, the most powerful thing a business can do is show its humanity.
I believe that people don’t connect with logos. They connect with other people.
That’s why we specialise in turning your team, your customers, and your community into your strongest marketing asset — not by scripting them, but by listening to them and giving them a space to open up and reveal what they care about the most. Because trust isn’t built by what you say. It’s built by who says it — and how it’s felt.
Whether you’re a charity fighting for attention in a crowded space or a company with a bold new offer that needs credibility fast, I’ll help you craft strategic, human-first video content that gets to the heart of what makes your work matter.